May 14, 2012
Over the last two years I’ve been teaching “Marketing and The Internet” at Emerson College as part of their Professional Studies Certificate Program for Marketing and Branding. I just finished up the Spring 2012 semester and it was terrific. The class is a mix of Emerson Students and working professionals who want to learn more about e-marketing. This past semester included participants working on projects for Balance Spa, Cambridge Systematics, CAPLAW, Gloria Asselta, Draganfire, Kroc Center, Scoozi, Veryst Engineering, and Xcitex and it was a terrific semester.
This summer at Emerson I’ll be teaching “Generating the Publicity Buzz,” a course about public relations and help participants learn about public relations and refine their PR skills.
As the course catalog says…
“Participants will learn to promote products and ideas by setting objectives, choosing appropriate messages, selecting effective publicity vehicles, and creating public relations plans. With emphasis on the practical, participants will learn to build public relations contacts, draft media advisories and news releases, set up news conferences, pitch stories and profiles, write opinion pieces, develop media relations with reporters, handle crisis communications, and use the Internet and other new media to generate publicity. Individuals will build a public relations plan for their brands to generate buzz among employees, customers, and the media.”
We’ll use the text book, “The Practice of Public Relations” by Fraser P. Seitel, which is a terrific book. In addition, we’ll have a variety of online readings.
We’re coming up on the deadline for signing up for the course this Thursday, May 17th, so wanted to spread the news in case you’d like to take the class. The class costs $650 for 10 classes, starting June 4th and running until August 6th.
Any questions, please let me know at firstname.lastname@example.org! -Charlie
January 23, 2012
Excited to be working with several new clients including Bill Marx’s The Arts Fuse and Dawn Carroll’s Over My Shoulder Foundation. Very different in what they are doing, but both great non-profits working in the Boston area!
Many of you in Boston will remember Bill Marx as the theater critic at WBUR for well as regularly writing for The Boston Globe and The Boston Phoenix. As arts writers and critics have decreased at traditional print, television, and radio outlets, Marx has been bringing writers from across New England together into The Arts Fuse with well over 50 contributors who have helped fill a void in arts criticism. I’m helping The Arts Fuse out with a mix of marketing including brand development, SEO, social media marketing, advertising, and email marketing.
Dawn Carroll is an award-winning stone designer who currently works for CUMAR Marble and Granite in Everett, but is also the co-founder of the Over My Shoulder Foundation, which helps inspire people to mentor others. With every January being National Mentoring Month (started by Harvard’s School of Public Health, among others), I’m working with the Over My Shoulder Foundation on an event this week (featuring the foundation’s co-founder, Grammy® Award-winner Patti Austin and a variety of marketing including media relations, branding, and social media marketing.
More news to share soon…