February 25, 2012
Put together by Rick Berlin, Shamus Moynihan, and Randace Moore, it was created because they and others recognized that Jamaica Plain has a vibrant music scene that was kind of hiding under the covers. The neighborhood has lots of musicians who lived and work here and we have several other neighborhood festivals, but we all wanted a festival that was all about the local music to bring it to the front and bring together the ‘hood.
The first festival took place on Saturday, August 20, 2011 and was an unqualified success. More than 20 artists and bands performed over six hours to at least 1,200 people. It was a hot summer day, but I, for one, was amazed at how smoothly everything went and what a great time people had.
Afterward, a number of people asked us how we put the event on, especially given how bad the economy is/was, so we’ve put together a two-page pdf document that we want to share with others who want to put on local music festivals around the US and around the world.
We call it “15 Steps to Starting a Local Music Festival (in a bad economy” and we hope others can learn from what the team behind the JP Music Festival have learned and bring more live music to their community!
January 23, 2012
Excited to be working with several new clients including Bill Marx’s The Arts Fuse and Dawn Carroll’s Over My Shoulder Foundation. Very different in what they are doing, but both great non-profits working in the Boston area!
Many of you in Boston will remember Bill Marx as the theater critic at WBUR for well as regularly writing for The Boston Globe and The Boston Phoenix. As arts writers and critics have decreased at traditional print, television, and radio outlets, Marx has been bringing writers from across New England together into The Arts Fuse with well over 50 contributors who have helped fill a void in arts criticism. I’m helping The Arts Fuse out with a mix of marketing including brand development, SEO, social media marketing, advertising, and email marketing.
Dawn Carroll is an award-winning stone designer who currently works for CUMAR Marble and Granite in Everett, but is also the co-founder of the Over My Shoulder Foundation, which helps inspire people to mentor others. With every January being National Mentoring Month (started by Harvard’s School of Public Health, among others), I’m working with the Over My Shoulder Foundation on an event this week (featuring the foundation’s co-founder, Grammy® Award-winner Patti Austin and a variety of marketing including media relations, branding, and social media marketing.
More news to share soon…