May 14, 2012
Over the last two years I’ve been teaching “Marketing and The Internet” at Emerson College as part of their Professional Studies Certificate Program for Marketing and Branding. I just finished up the Spring 2012 semester and it was terrific. The class is a mix of Emerson Students and working professionals who want to learn more about e-marketing. This past semester included participants working on projects for Balance Spa, Cambridge Systematics, CAPLAW, Gloria Asselta, Draganfire, Kroc Center, Scoozi, Veryst Engineering, and Xcitex and it was a terrific semester.
This summer at Emerson I’ll be teaching “Generating the Publicity Buzz,” a course about public relations and help participants learn about public relations and refine their PR skills.
As the course catalog says…
“Participants will learn to promote products and ideas by setting objectives, choosing appropriate messages, selecting effective publicity vehicles, and creating public relations plans. With emphasis on the practical, participants will learn to build public relations contacts, draft media advisories and news releases, set up news conferences, pitch stories and profiles, write opinion pieces, develop media relations with reporters, handle crisis communications, and use the Internet and other new media to generate publicity. Individuals will build a public relations plan for their brands to generate buzz among employees, customers, and the media.”
We’ll use the text book, “The Practice of Public Relations” by Fraser P. Seitel, which is a terrific book. In addition, we’ll have a variety of online readings.
We’re coming up on the deadline for signing up for the course this Thursday, May 17th, so wanted to spread the news in case you’d like to take the class. The class costs $650 for 10 classes, starting June 4th and running until August 6th.
Any questions, please let me know at firstname.lastname@example.org! -Charlie
February 25, 2012
Put together by Rick Berlin, Shamus Moynihan, and Randace Moore, it was created because they and others recognized that Jamaica Plain has a vibrant music scene that was kind of hiding under the covers. The neighborhood has lots of musicians who lived and work here and we have several other neighborhood festivals, but we all wanted a festival that was all about the local music to bring it to the front and bring together the ‘hood.
The first festival took place on Saturday, August 20, 2011 and was an unqualified success. More than 20 artists and bands performed over six hours to at least 1,200 people. It was a hot summer day, but I, for one, was amazed at how smoothly everything went and what a great time people had.
Afterward, a number of people asked us how we put the event on, especially given how bad the economy is/was, so we’ve put together a two-page pdf document that we want to share with others who want to put on local music festivals around the US and around the world.
We call it “15 Steps to Starting a Local Music Festival (in a bad economy” and we hope others can learn from what the team behind the JP Music Festival have learned and bring more live music to their community!