April 8, 2013
My client The Arts Fuse is about to launch its first large advertising campaign in Boston, with banner ads running on taxicab tops during May and June.
We’re using the Boston-based fundraising platform Fundraise.com and so far we’ve raised 29% of our goal, with 22 days to go.
With the sad and sudden loss of The Boston Phoenix, Editor in Chief Bill Marx (WBUR, WGBH, The Boston Globe, The Boston Phoenix) and The Arts Fuse are stepping up to fill the void for arts coverage with its online arts magazine, which celebrates its 6th anniversary in 2013.
The Arts Fuse covers dance, film, food, literature, music, television, theater, video games, and visual arts. Because we are online, our readers are both local and global, helping to reinforce Boston as a cultural hub.
With The Boston Globe for sale and its arts coverage uncertain, Boston’s arts coverage has devolved into mostly complimentary coverage that does nothing to challenge readers. Once the public discussion of creativity degenerates into ever more ingenious forms of publicity—dedicated to selling tickets, pushing product, or generating gossip—the arts will have become a ‘prestige’ economic pastime rather than an indispensable realm of imaginative possibility.
Our goal is for The Arts Fuse to re-invigorate in-depth, thoughtful discussion of the arts.
The Arts Fuse has launched a crowd funding fundraiser with the Boston-based company Fundraise.com
to run an advertising campaign on 50 Boston-area taxicabs to help more people discover The Arts Fuse this May and June.
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