Teaching “Generating The Publicity Buzz” at Emerson College

Over the last two years I’ve been teaching “Marketing and The Internet” at Emerson College as part of their Professional Studies Certificate Program for Marketing and Branding. I just finished up the Spring 2012 semester and it was terrific. The class is a mix of Emerson Students and working professionals who want to learn more about e-marketing. This past semester included participants working on projects for Balance Spa, Cambridge Systematics, CAPLAWGloria Asselta, Draganfire, Kroc Center, ScooziVeryst Engineering, and Xcitex and it was a terrific semester.

This summer at Emerson I’ll be teaching “Generating the Publicity Buzz,” a course about public relations and help participants learn about public relations and refine their PR skills.

As the course catalog says…

“Participants will learn to promote products and ideas by setting objectives, choosing appropriate messages, selecting effective publicity vehicles, and creating public relations plans. With emphasis on the practical, participants will learn to build public relations contacts, draft media advisories and news releases, set up news conferences, pitch stories and profiles, write opinion pieces, develop media relations with reporters, handle crisis communications, and use the Internet and other new media to generate publicity. Individuals will build a public relations plan for their brands to generate buzz among employees, customers, and the media.”

We’ll use the text book, “The Practice of Public Relations” by Fraser P. Seitel, which is a terrific book. In addition, we’ll have a variety of online readings.

We’re coming up on the deadline for signing up for the course this Thursday, May 17th, so wanted to spread the news in case you’d like to take the class. The class costs $650 for 10 classes, starting June 4th and running until August 6th.

Find out more about the program and sign up before Thursday!

Any questions, please let me know at charlie@layersmarketing.com! -Charlie

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